Ambassador

 
"The past is accepted until the need for change cries out to be heard"
And that is how all revolution begins.

Around the world, creatives — lively, animated, pulsing, prolific, collaborating — have withheld from them the necessary marketplaces to sell in any meaningful fashion. If a creative is not anointed by the powers-that-be, it becomes virtually impossible to make a living with their talent.

So change cried out, but with no way to burst forth from its restraints, nothing happened.

Then technology became the unlikely liberator. So change was heard and revolution is upon us; but revolution is only as good as the solution offered

"Pindify is that sweet yet rational technological agent of change"

We truly serve the creative by removing barriers where possible, or providing the springboard to get over the hurdle. Restricting, self-appointed authorities are no longer necessary to prosper.

There are many creatives out there working alone, looking for a marriage of systems and processes to aid them in their marketing, protecting, and distribution of their works, and the collecting of money rightly due them. Pindify:

  • saw the need,

  • studied where technology is going,

  • determined all the moving pieces and how they work together,

  • and designed a business support system uniquely suited for creatives wanting a thriving business.

It has been said that a wise person changes her/his mind. You’ve been identified as someone who understands change is needed, but that change of and by itself is not the goal.

Therefore, Pindify invited you to be an ambassador for this change which you hopefully will accept. Together we will profoundly reinvent how creatives — especially those with large goals — can see good things happen for all their hard work. We don’t punish determination. We want it rewarded.

You are an integral part of the solution.

Welcome to the revolution.

Let’s get started.

 

Introduction of Pindify

Pindify is not another evolutionary social media or streaming service, but the perfect mix resulting in a revolutionary market-service for providers (creatives, contributors and the business) of arts & media.

The digital marketplace resembles that of any commercial shopping center. It’s free to browse around, be social and share stories with any member. But in order to become a provider and start earning on services, rent is due. Instead of the rent-payment Pindify offers membership and instead of direct payments Pindify primarily offers a subscription model. Trading, Funding and Branding will follow soon.  

The strategi for Pindify is to organically grow and reach the enormous market potential by incentivizing providers to earn from inviting subscribers from their current fanbase. Small fanbase are often more dedicated and should have a higher conversion rate, hence your invited providers don’t need the largest "stars" primarily, but should have great and good potential.

Providers invites using their portfolio invite- link, email or social share, directing fans to a “hook-page”. The page welcomes fans with a message from the portfolio owners, an introduction of Pindify, some good incentives why they should join and an action plan on how to get started.

Fans can also be invited by directly sharing portfolios or content with links and social shares. Fans will be able to view, read or listen to all open content, but will be asked to sign in on the portfolio or when trying to like, comment or pin content. 

Once 'fans sign in they select who invited them which is pre-populated by the current inviting portfolio. After adding some account information they choose to proceed as a free, subscribing or premium member. If they select subscribing or premium subscription the inviting portfolio will make a monthly guaranteed earning of 25% out of $9 (USA) from the subscribers market distribution ( subscription - variable cost). If you invited the provider owning the inviting portfolio you will receive revenue depending on how much your invited providers ownership of the portfolios. 

Your Incentive 

At this point you may understand how an ambassador fits in to our arts & media revolution. An ambassador should never oversell or make cold calls to providers of arts & media, nor should they blast commercials for Pindify subscription. In contrast, you as an ambassador are handpicked by us to respectfully and at your own pace introduce and invite providers of arts & media from a network you see fit. Hence; to invite musicians, producers, writers, podcasters, influencers, journalists, magazines, labels, radio/tv channels, media-groups, etc, should only be based on your good relations that providers can trust.

However, that being said, we want to make sure you can earn a healthy revenue. Pindify offers you a large portion for inviting clients (providers) and smaller portion from your client's customers (subscribers). * 
(The below example is based on clients and customers registering from the USA using dollars with it's specific variable cost)

  1. Providing members pay between $5-$69/month for membership depending on how many portfolios they acquire. 
  2. Subscribing members pay $11/month for a subscription
  3. Premium members pay $15/month for a mix of membership and subscription. 

Inviting a client

  • Inviting a client who selects a membership as a: 
    • providing member with up to 4 portfolios paying $5/month you'll earn about $1.9/month
    • providing member with up to 30 portfolios paying $15/month you'll earn about $6.5/month
    • providing member with unlimited portfolios paying $69/month, you'll earn about $30/month
    • premium member with both 4 portfolios and all access paying $15/month, you'll earn about $4.3/month

Your clients invitations

  • When your client's portfolio invites a customer:
    • If your client owns 100% of the portfolio inviting the subscribers you will earn ¢28.7/month from every subscriber
(Your clients portfolios will earn $2.25/month per invited subscribing customer.)
  • When your client's portfolio invites a client who owns 100% of the portfolio that invites: 
    • a providing member paying $5/month you'll earn about $1.9/month
    •  a providing member paying $15/month you'll earn about $6.5/month
    • a providing member paying $69/month, you'll earn about $30/month
    • a premium member paying $15/month, you'll earn about $4.3/month
(Your clients will not receive any income for inviting a providing member.) 
  • When your clients' invited client's portfolios invites a customer  
    • If both your client and his/hers invited client owns 100% of the portfolio that invites subscriber you will earn ¢28,7/month
(Your client's portfolio will not recienve any income unless they share ownership int the invited client's portfolios who will receive $2.25/month per invited subscribing customer. )

Plan of action

  1. Make sure you use the link that was provided to you by Pindify's representative to register. 
  2. Register with your unique username. (If you're already a member, please use another username to separate the two accounts between an ambassador and a member). Select your locations where you live. Create a password
  3. Edit your portfolio with a background image and an avatar. Add some details about you.
  4. Select manage "account" and verify your account via email and mobile
  5. Use the invite button located on the frame.
  6. Select the role "provider" and write a default personal message. 
  7. Check the box to use your portfolios background image and avatar on your invitation. 
  8. Share your link on socials, copy the link in conversations or in real life or invite your network via email
  9. Learn MORE below about how you can help your providers to incentives their fans to become subscribers and earn money.
  10. Make sure your clients reach a proof of concept. 
  11. Select manage "invites" to view your status of your invites.
  12. Select manage "account" and verify your VAT number or 1099.
  13. Select manage "pay out" to send an invoice to Pindify.
  14. Make sure you pay your taxes according to your country's regulations.
  15. Have a great time! And remember that quality always beet quantity in the long run. 

 

Your clients' incentive.

Why Pindify? Simply to create a marketplace where providers of arts & media can interact and transact on equal terms with their supporters, and where the distribution of subscription payments to providers is as clear and easy as the distribution of content to subscribers. Pindify's short term goal is to offer 300,000 providers a median revenue of $3000/month which can be reached if every provider average 333 invited subscribers. To further make sure we reach that median of revenues Pindify will also offer trade, funding and selective branding on portfolios and on the market. But until then, we need to make a clear incentive to our clients (providers) to get started. The most important for providers in our opinon so far, is to organize, engage, and profit.

 

Organize

 

Manage Everything 

Providers can select or manage membership. Set and verify account details via mobile and emails. Create and manage page-portfolios. Get detailed analytics. Request payouts Manage publish, privacy, notification, view settings. Manage copyrights with blockchain. 

Edit Portfolios 

Business or personal profile portfolios are unique, and page portfolios allows several owners. Both profile- and page portfolios are the "stores" from which providers can invite, present, and sell their arts & media to fans. 

Distribute Ownership 

Providers can invite, connect and assign the ownership on page-portfolios to distribute invite and following revenues directly to all the owners. The portfolio owners are per default the owners of the published content but can b changed to directly or additionally share the revenue to the rightful owners of the content.

 

 

Engage

 

Publish Content

Pindify broadens the provider's creative spectrum with easy import, link or upload audio, video, image, text, live and social media. Any member can use Pindify to post free content for all members. Verified providers have the option to upload and publish professional content that are paid for and only accessible by subscribers. 

  Connect Exclusively

Published content is displayed on the providers portfolio and automatically populates their followers home feed. So by publishing exclusive behind-the-scenes material and offer special events to following subscribers will get an incentive to start following the providers portfolio. 

Promote quality

Apart from portfolios and followers' homefeed, the next step to amplify content is on the market. The market is divided into a global and local market. The market will be mixed into one feed but is based on geographically and ranked relevancy. New subscribers on the market can access and pay for providers content and by following their portfolio. 

 

 
Profit icon icon (1).png

Profit

 

Invite fans

When a subscriber signs up they will be asked who invited them. They can select a portfolios name in a drop down, which is pre populated with the providers name if the subscriber used the providers invite link. It will also be populated if the user enters the portfolio prior to signing in. For every subscriber a portfolio (profile or page) invites, a guaranteed 25% of the market distribution is provided to the portfolio monthly. 

Grow followers

Every invited user automatically becomes the portfolios follower, but after they enter the market it's up to the subscriber who they would like to follow. 25% of the market distribution is divided amongst the  portfolios they follow. So if the subscriber follows 10 merchant portfolios each portfolio gets 2.5% of the market distribution. That means that you can receive income from other subscribers that you did not invite. 

Reach Consumers

Imported or uploaded images, audios, videos and texts set to "earn" becomes professional and receives revenue on the amount of time subscribers read, view or listens to it. The revenue is distributed by how many percentage of time a subscriber spend reading, viewing or listening to your professional content per month. So if a subscriber spend 100% consuming the providers professional content the provider will receive 50% of the market-distribution from the subscriber.

Members 

 In order to service everyone on the market we have several member options. To offer a clear focus for new user’s selection they're separated by either a direct link or by initial questions. Here is an outline of the membership and their incentive structure:

Ambassador

Earn (Grow the market )
Change the entertainment industry to an open free market of arts & media.
Empower the providers to publish, promote, and earn globally by helping them invitie more subscribers. 
Earn by engaging with the country team and start inviting merchants or businesses of arts & media

Free Member

Free  (Testing the site out)
Explore the market’s free or promoted arts & media to collect, comment and share. 
Learn how engage with the creative community and grow on the global market.  
Promote a portfolio of content or promote favorite artist work to get a higher ranking.

Star icon icon (1).png

Provider

$5-$69/month excl. vat
Publish  art & media, events and social content  into categorized cards on your portfolio. 
Promote creative content on a large ranked market, channeled through all devices. 
Earn up to $9/month per subscriber who are invited, follows and consumes the portfolios content.

Play button icon icon.png

Subscriber

$11/month incl. vat
Discover and collect arts & media with full access to express it through your portfolio. 
Connect to get closer and receive exclusive offers and material fromfollowed portfolios. 
Empower favorite creators by being in charge of your subscription.

Premium Member

$15/month excl. vat
Publish  art & media, events and social content  into categorized cards on your portfolio. 
Earn up to $9/month per subscriber who are invited, follows and consumes the portfolios content.
Empower favorite creators by being in charge of your subscription.

 

Invite structure 

The "sales management tool" provides a great way for you to email, social share or directly give specific invite links to providers of arts & media. Your clients can also invite by promoting their content on social media. The tool will monitor all invites and their membership status. It will also present to you how much you've earned as an ambassador.

You may want to start inviting providers that represents the business of arts & media.

When you invite a business that represents management and promotional agencies, radiostations, magazines and vendors. Even when you invite larger publishers, labels and studios that represents many merchants or large have catalogs of content. They will be sent to an onboarding page : 

The businesses will either create portfolios and invite their providers to co-own, or  invite them to start their own portfolios and request co-ownership according to contract. 

Screen Shot 2017-05-03 at 9.38.46 AM.png

The businesses can assist their providers by inviting fans to their portfolio and promote or sell their content. The group effort will most likely assure a larger traffic to their providers.

Screen Shot 2017-05-03 at 9.54.04 AM.png

No matter if your clients or yourself invited them, but all providers have several ways to invite: 

Member Invite

Your client invites another member  

Via Email

To your clients on-boarding page

Screen Shot 2017-05-05 at 2.56.37 PM.png

Fans invite

Your clients invites their fans

Via Socials

socialInvite.png

To your clients hook page

Screen Shot 2017-05-05 at 2.59.53 PM.png

Promotional Invite 

Your clients promote their content

Via Socials

To the content page

direct invite

Your clients share their portfolio 

Screen Shot 2017-05-03 at 2.18.18 PM.png

Via meeting fans or other members

To their portfolios

Short term providers such as writers, bands, artists, bloggers, podcasters, designer etc. may become more fast and fruitful since they are closer to their fans and works directly with you. 

Long term inviting businesses with a great introduction, instruction and an action plan is more time consuming but more likely to have a larger success than inviting each provider individually. 

Should you, and most likely you will, invite or have a clients that invites free members that becomes a subscribing or providing member after some time you and your clients portfolios will start earning revenue.      

New_sales.png

Subscription distribution 

Subscribers are the cornerstone of Pindify’s transaction model. Its priority is aligned with Pindify’s market strategy, providing a great incentive structure for both the supply and demand of arts & media. All Pindify’s payments are dynamic depending on geographical area, but the subscription payment of $ 11/ month is the standard payment. Pindify's variable cost is $1.713 and the remaining $9.287 is distributed on the market's providers. The market distribution is divided into sales, invitation, following and consumption. 

  • Sales are ambassadors who’s directly or indirectly associated with portfolios invite, receives ¢28.7/month
  • Invitation: $2.25/month goes per invited subscriber. 
  • Following: $2.25/month per following subscriber divided by how many the subscriber follows. 
  • Consumption: $4.50/month times the percentage of time the subscriber spent consuming (view, read, listen) the merchant’s “earn” content relative to other cards.  

Merchants with many social media followers can monetize on exiting fans. Businesses with large catalogs can both promote and earn their content via consumption. Smaller merchants with dedicated fans can receive the full payment from each of their fans. Famous merchants can earn on by providing exclusive material to only following subscribers.  

Sales distribution 

To make a difference and truly fuel the spread of Pindify's services, it's imperative to make sure you as an ambassador is happy. General agents are in charge of their geographical areas that Pindify provides. They are in charge of the organisation of Pindify's marketing, sales and members in the area. By building up a team of great ambassadors that represents different categories such as music, podcasting, blogging etc and different genre's such as popular, indie, urban or alternative etc, we can pinpoint sales and networks that makes sense. 

portfolio distribution

Portfolios on Pindify can be either Profiles or Pages. Profile Portfolios have only one owner and your sales portfolio will therefore acquire the invite-revenue directly. Page Portfolios can have several owners but are more likely to invite many subscribers. Under settings of the page portfolio owners can divide the revenue amongst each other. Your percentage revenue of ¢28.7/month from every invited subscriber will mirror the % your clients represents.

Investment_10.png

RULES

  • If your invited clients are registered as a free member: 
    • no money can be earned until the client upgrade their membership to a provider.
    • no money can be earned until the customer upgrade their membership to a subscriber.
  • If your invited clients are registered as a providing member:
    • downgrades his/her account to a free member, the payout will stop, but it will keep subscribers and ownership of portfolios connected. The payout will continue once your client upgrade their membership to a provider. 
    • delete his/her account the payout will stop and delete all connected subscribers and ownership in portfolios. 
    • invites a subscriber who downgrades his/her subscription to a free member, the payout will stop until an upgrade to a subscriber is done.  
  • No money can be earned by
    • inviting subscribing customers directly.
    • customers inviting clients or customers.
    • a client's invited clients inviting a client
  • You are responsible to pay taxes on your earnings as all the providers in their respective country.  

Examples

  • Writer example: You gather some writers, bloggers, journalists and 10 of them becomes your clients by selecting your name while registering as providing members paying $5/month. Some of them joins together and starts a magazine page-portfolio who invites 1000 subscribers paying $11/month. 3 of them starts a blog page-portfolio who successfully invites 3000 subscribers. The last of your invited client is an author that releases a book on her personal-portfolio and invites 2000 subscribers who gets access to the audiobook and e-book.
    You will earn $19/month (10*$1.9/month) from your clients and $1,722/month (6000*¢28.7/month) from you clients' subscribers. 
    • Your magazine clients can earn up to at least $9,000/month and a minimum guaranteed $2,250/month. 
    • Your blog clients can earn up to at least $27,000/month and a minimum guaranteed $6,750/month.
    • Your author client can earn up to at least $18,000/month and a minimum guaranteed, $4,500/month
       
  • Label Example: You invite 1 independent music label who creates 30 portfolios for their bands and invites their band members as free members with editing access. The label decides to own 100% of all portfolios and administrate the payouts internally. The label and the band members help each other to invite 4500 subscribers.
    You will earn $15/month (1*$6.5/month) from your client the label and $1,292/month (4500*¢28.7/month) from you clients' subscribers.
    • Your label client can earn up to at least $40,500/month and a minimum guaranteed $10,125/month. 
  • Podcast Example: You invite 50 independent podcasters that invites on average 300 subscribers each.
    You will earn $95/month (50*$1.9/month) from your podcasters client and $4,305/month (15000*¢28.7/month) from you clients' subscribers.
    • Your podcast clients can earn up to at least $2,700/month and a minimum guaranteed $675/month.
       
  • Mix Ownership Example: You invite 1 famous musician who is under contract with a label who was already invited by another ambassador. The contract between the label and the musician says that the musician owns and earns 50% of both surrounding sales and consumed content. The musician creates a page-portfolio and adds 50% of co-ownership to the label. That means that you and the ambassador invited the label will split the invite revenue into ¢14,35/month. However 10% of the musicians existing 60,000 social media followers and with the labels promotion 14,000 subscribers. 
    You will earn $1,9/month (1*$1.9/month) from your musician client and $2,009/month (14000*¢14.35/month) from you client's subscribers.
    • Your musician clients can earn up to at least $31,500/month and a minimum guaranteed $15,750/month. 

09.Direct invite client revenue 

There is of course incentives to invite many clients to get part of the subscription revenue, but Pindify does our best to make you happy and get you started by inviting members directly. The example below is your sales portfolios revenue per direct revenue and month.  Do try your won numbers here : http://bit.ly/29w20ZS

 

Investment_2.png

 

Interaction Model

10.Market rules  

Market Quality 
To ensure quality on the market we integrated a democratic ranking system called "Karma" that gives everyone a chance to climb the market. Karma ranges from 0-100. Portfolios gets Karma depending how liked their published content are over time. Paying members gets additional Karma on triggers by publishing professional content. 
Global and local market
The global and local market will be mixed into one but is based on geographically relevancy. The global market only allows karma over 20 and the local market only allow karma over 10. Portfolios with lower karma can be searched for or directly reached by shared links. The global market offers a translate function to detect language to prioritize english on the cards subtext, however if the karma is above 40 all texts are allowed. The local market will then provide cards from the same country of each member when they sign in, but it’s easy to filter out other local markets . 
Feed Sequence
The market has a content sequence algorithm that displays content evenly and according to priority of higher karma publishers. It also takes into account the type (earnable/promoted/free) category (audio, video, text, image) and trending (Most liked, Most viewed, Most shared, Most recent) 
Collaborative Filter
The market feed matches every consumers settings and behavior with the settings of each content with a collaborative filter algorithm. 
Social capacity
By offering services to collect and be social with favorite content, Pindify provides a “home feed” where the user get updates from friends and followed portfolios. Content can be added to “lists” and the “cue lists”. Pinned content is stored in the personal portfolio. Favorite portfolios can be pinned and displayed in “stash” for easy access and specific updates. Content can be reposted on friends’ home feeds and “shared” to other social media. Comments can be made on all content allowed by the publisher. To facilitate consumption we offer search, filter and storing functions to access cards that needs to be found. 
Audio/Video and Radio Player
The player play audios and videos based on direct click and followed by the selected feed or quelist. The Radio function is soon being connected with the related lists and once we have enough data we can start providing that service. The radio function is play audio “related lists” which are based on the curation of publishers and consumers.
Search/ Filter
The search function finds direct searches of profiles and categories such as @Profiles, #Tags, *Media, +Collection, $Business and !Connect. The filter function provide results from an bundled search and addresses categories, subcategories, mood, subject, era, location, date and time, tags. 
 

11.Content  

Portfolio handing
Portfolios is the holder for all users content. Each user or group that signs in with their facebook, twitter or g+ profile gets a Pindify “Profile portfolio”. Profiles can then join together on the platform and form a “Page portfolio”. Each portfolio have setting-preferences to match consumption and publications on the market. Portfolios are also ranked depending on engagement and likability of its content.
Portfolio revenue distribution
All merchants- and business portfolios can earn on invites and followers. The revenue of a page portfolio is distributed according to the portfolio ownership %. Where each profile need to at least to be merchant member to acquire its share.    
Content handling
Publication of content is made very simple primarily on the web-dedicated platform, since most mastered content is done on a laptop. The mobile app will also provide publications primarily on images and live video. To publish, simply select category, name and enter content, set preferences to match consumers, set publish rules and as a merchant/business select free, earn or promote. 
Content revenue distribution
Contributor-, Merchant- and Business members can take part of earnings from every professional published card by adding the % ownership to the discography. Pindify offers connection with copyright services such as Auddly, Loudr, Ascap and BMI to directly license new content or to integrate it to the publication. We are furthermore looking into the new integration of blockchains and to become a large contestant to handle its future payments.

12.cross platform experience  

To ensure smart communication we built a dedicated web-, responsive web-interface and a mobile app. The dedicated web-interface facilitates the publishing and sharing on other social media for publishers. The responsive web-interface simplifies for consumers watching the content linked from the social media on their phone's browser app. The mobile app is mostly for consumers and we are soon offering apps in each category such an audio-app, text-app, film app etc.

Attraction Model 

13.Competition  

Ten years ago Christoffer realized that soon radio and TV will no longer be available for the masses, and that the entertainment industry would provide all their content into catalogues to be displayed on direct streaming services. Then Spotify and Netflix appeared and confirmed his expectations. This is an era of professional content libraries sold via distribution services. But also an era of social media platforms such as MySpace, SoundCloud, Vimeo, Tumblr, Youtube, and Facebook where content mostly are available for free. Pindify’s mixed solution of a market place is therefore not directly in competition with neither the professional distribution services nor the social media platforms. A marketplace that will be less complicated to publish, promote and capitalize on a variety of creative content, but the same quality for consumers as distribution-services like Spotify or Netflix, can more be compared with Etsy and Amazon. However let’s break down the difference by pinpointing some issues to see the direct benefits of Pindify’s Marketplace compared to distribution services and social media platforms. 
 

Transaction:

  • Distribution services:
    • Offers a “Big Pool method” which only considers the overall number of streams. It does not consider how many subscribers generated those streams or how many % they spent consuming each content. This means that dedicated fans cannot directly support their favorite merchant or business of arts & media. More info on this blog: http://bit.ly/29c2cgS
  • Social Media platforms:
    • Does not offer any monetization, in fact members are actually paying to publish their content by providing ad revenues and 3rd party data revenue for the social platforms.
  • Marketplace:
    • Provide a clear payrail between the owners of content and its  consumers. 
    • Offers a incentive revenue structure to grow the market with invites.
    • Amplifies recurrent traffic by revenues from followers.
    • Additional income via trading, branding and funding.  

Interaction:

  • Distribution services:
    • Does not offer direct publication.
    • Offers clear search from a great library of content. 
    • Focus on professional distributions rather than social or promotional engagement. 
  • Social Media platforms:
    • Offers direct publication, but without organisation of content. A post is simply a post and cannot be filtered out, stored or searched for, unless they have the correct tag. 
    • Great communication between friends and groups.
  • Marketplace:
    • Offers publication and import of social, promotional and professional content that can be exported to other social media platforms.  
    • Provides a clear search by ranking portfolios and content. Effective filter system to find content in different areas, categories, moods and subjects. 
    • Great communication between publishers and their supporters. 

Attraction :

  • Distribution services:
    • Great for consumers and the entertainment industry
  • Social Media platforms:
    • Great for communication and ad companies
  • Marketplace:
    • Great for the merchants and business of arts & media to communicate and earn from their supporters and companies.

14.go to market Strategy  

Pindify’s strategy is to grow from creators quality to supporters enthusiasm. It’s important that creators are satisfied with the services and the platform before they start enlighten their fans. That’s why Pindify has a superior full stack platform with transactions models, effective publishing and powerful distribution on web and mobile, to primarily provide a “market instrument” for creators and then grow into “marketplace” with fans.  

  1. Pindify sets off General agents in geographical areas where creators, technology and consumers of arts & media collide into an equilibrium, such as Scandinavia and California. As an ambassador into the fields of categories and genres to sign up merchants and business of arts & media. Their incentive structure to earn monthly on every signed client and their subscribers, is built into Pindify platform. 
  2. Each merchant/business will be provided a Pindify kit with introductions, instructions and a sales tool to maximize the conversion rate.
  3. Pindify will assist merchants/business to create a proof of concept where they in fact make more revenue on Pindify than other distribution channels. Once the proof of concept is set, Pindify together with the general agents and PR-frims will present the proof of concept media channels towards people within the entertainment industry. 
  4. Pindify will select and invite creators out of the 3000 signups we already have, where several creators that has over 10 000 fans. We are further in dialogs with already established bloggers, artist, podcasters and producers to invite and capitalize on great amount of fans.
  5. Pindify together with Ambassadors are already communicating with indie-labels and agents in music, media houses and film studios to start inviting their artist and producers. 
  6. Email and social media strategies to engage creators to win great prizes each month for inviting most subscribers or publishing most liked material giving them the highest rank.  It will also remind previous users to start interact more to provide that important vibrant energy on the marketplace. Local community managers will be appointed that both engage and support members.
  7. After reaching a significant user base, Pindify will propose publishers such as radio stations, magazines and big labels to extend their revenue streams by simply start using the market platform. 
  8. Place native advertisements in blogs, vloggs and podcasts to truly put Pindify on the map. Start involving Pindify in music, film, or book festivals and sponsor their endeavours for awareness and future cooperation. 
  9. Start applying our digital service to the analog world with hubs for creators in areas hat represents Pindify the best. The area with most amounts of actions of merchant/business sign ins will be awarded a public “office” to physically empower Pindify’s presences. That office will be a cafe/lounge for Pindify’s ambassadors and creators to create and work.
  10. Cooperations deals with Hostels to offer our user base in exchange to have the Pindify’s Logo. 
  11. When we reach further awareness we’ll offer festivals only for our members around the world. Being a premium yearly subscriber will provide you free entrance. The idea stems from “What if Facebook opened a Cafe?’ when they started”
Spotify added 10 million new users in the final two months of 2014, bringing it to a total of 60 million active users. Even more impressive is Spotify's ability to translate free users into paid customers. The service had 100 million users with 30 million paying subscribers—or a 30% conversion rate per 12-31-2015.
Soundcloud, with less professional content than Spotify, had 3 million users in 2011 and 179 million users in 2015.  

15.The Bond 

So why should any subscriber use Pindify’s service. We truly believe that no consumer will primarily search for our services, we are even sure that subscribers are not interested in us at all. But we do know about the almost religious bond between the consumers and their idol writers, musicians, filmmakers a.ka creators. To spontaneously organize a concert of the most exclusive fans, or maybe send out a prompt to stream the latest film, is a matter of a few keystrokes for the creators. We know this bond will create a quite unique conversion rate for this industry and it will continue growing our market place.

“40 percent of U.S. consumers…are responsible for 75 percent of music spending. These fans, who spend between $20 billion and $26 billion on music each year, could spend an additional $450 million to $2.6 billion annually if they had the opportunity to snag behind-the-scenes access to the artists along with exclusive content.” – Nielsen study, March 2013. 

16.Social spread 

To combine market growth with early revenue Pindify emphasis on creators incentive to earn per invited subscriber from their current fanbase. All content can be shared and parsed into other social media platforms in an instant. By empowering the creative class to amplify their connection with their supporters via social media, it will organically grow the marketplace. Metaphorically speaking; Pindify’s market will “bloom out” from creators to their supporters. 
It’s very easy to get access to shared content for visitors. Any visitor can view free and promoted material and also register as a browser to collect, communicate and consume limited content for free. However once they become a subscribers paying €11/month and get access to the entire market the invitation distribution will go to the person who invited the subscriber.

17.FOUNDER 

Christoffer Bolinder Wallin, CEO.

Pindify was founded by Artist, Economist and Developer Christoffer in 2012.  
To minimize cost and maximize the time to accumulate the clear vision, he spent 2 years full time writing the strategy and designing the blueprint prior to production in June 2014. In 2011, He founded Jamclouds  “The collaborative online platform for musicians to unite and collaborate in a real time online studio”. Between 2007 and 2011, Christoffer served as a Developer and Project manager at BTS; a global leader in building strategy alignment and execution through the use of business simulations and experiential learning programs. He developed and managed the following projects.

  • The Technical Training Portal for The Coca Cola Company.
  • The Strategy alignment platform for Cox Communications. 
  • The Communication platform for Sun Microsystems merger Oracle 
  • The Execution and Impact portals for PMI, Logica, DHL, Ericsson and  EADS.
  • The Ecological Impact Simulation for Swedish Export Council ( Symbiocity.org) 
  • The BTS Global Tournament
  • The Strategic Financial Acumen Platform for HP
  • The Leading With Distinction portal for AT&T 
  • The Business Tournament EVOL for Aol. 

Christoffer is an active Musician, who’s created over 60 songs and has been the lead singer for 5 bands. In 2006, Christoffer founded the social community “Backstage” that organized fans and promoted local artist with larger headliners.


coNTACT

Oscar Gillström
Country Manager
email: og@pindify.com
location: Stockholm, Sweden