Changing the online world for Creatives
As artists and art lovers, we wanted a place where we could share our art with our peers and our fans. We even dreamed of a place where we could actually earn a decent living from our art, a regular income from our 'content'. A place where we could market our own art ourselves, or let others market it for us, through partnerships, supporter networks and our fans themselves. And they get rewarded too.
No such place existed.
The day we realised that such a place didn't exist, is the day Pindify was born. We built what we, as artists, wanted. A place to share, and earn from, our art.
But how would this new 'place' be funded? What would it look like? How could it be described?
Think: a marketplace. For creatives.
A marketplace for creatives and the networks that support them. That includes their influencers (such as bloggers, journalists, media outlets (large and small), and their labels, publishers, managers, etc. And of course, their fans and supporters. The 'consumers' of their art. The 'subscribers'.
At Pindify, we realised we needed to connect artists with their networks through an online social network to organize their art, and also, earn from it. This social network platform had to be trustworthy and have our members' best interests in mind. Again, before Pindify, such a place did not exist. It exists now.
Pindify is a trustworthy platform built exclusively for artists to connect and earn directly with the Arts & Media world.
MORE ON PINDIFY'S BACKGROUND, THINKING, RESEARCH & IDEAS
We had to build something large and automatic that could benefit us all. We wanted to form a platform that could digitally manage entertainment, festivals, hostels, bars, coffee shops and more, while at the same time, administrate and invite kind spirited folks to accelerate our friendship via cultures, genres and spirits.
At this point we were only at the very beginning of our thought-process, but slowly our minds started to ignite questions that became the benchmark of Pindify:
- Why would anyone come to our new platform?
- What type of interaction would we offer?
- What about options for transactions and earning revenue (maybe even the equivalent of a minimum wage for artists)?
- What could we sell, work for, or do, in order to finance our creation?
- More importantly, how could we enable our likeminded friends, artists and creatives, to make money on this platform?
- How could we incentivize anyone to buy treasured streams of creativity?
- Should we start with branding, trading, fundraising or subscription?
- Could we offer an easy but secure way to publish and organize verified and dynamic ownership?
- How would we reach potential or existing friends and fans?
- How do we avoid being controlled by some super power, but without starving?
All these were the questions we considered, and in themselves, formed the solution which was, the creation of Pindify. It was a small beginning, just baby steps at first. However, we've been around enough to know that small beginnings, tended well, often grow into something greater, even influential.
Whether you are just beginning your creative path or have been around a while, you hopefully still get excited about your music, art, media, movies, books or creations (if you are not jaded by the industry and abuse of your 'content'). You want the freedom to share, but to earn from sharing, and you also don’t want to be held back from connecting with current fans and clients nor from reaching new ones.
Pindify's interface will grow and evolve with you as you learn more about Pindify, and learn how to grow your content, art, and other media you choose to share on the platform. We have built an elegant foundation for:
- tapping into revenue streams from audiences
easy product & information uploads
connecting & engaging with fans and customers
easy, fast & intelligent content searches
protection & defending of your creative & IP legal rights
encouraging and tracking sales
sales & revenue collections & distribution
catalog organization & management (from 1 body of work to 10,000)
more rolling out as the Platform matures and the Proof of Concept unfolds
Pindify will never change its communication algorithm. Unless it benefits you and your fans, & then we'll let you know well in advance. With us you have a stable tech environment to operate your business. Pindify is scalable for any sized business. Whether you are:
a DIY creative, experimenting or finding your voice, place & way for your future
an established Indie with a growing back catalog looking for new life
a large company managing creatives and needing wider distribution
Were You Invited?
That you’ve been invited to this platform shows two excellent factors about you that contribute to success: Demonstrated potential and industrious spirit.
At Pindify, we don’t punish determination & independent thinking, we celebrate it. Indie in the modern day context of the Arts has never screamed "independence" louder than it does at Pindify.
At Pindify, you are now the one in control.
You are the only one holding you back
Musicians already have SO many services to communicate directly to their fans. There is no need for artists, nor demand from their consumers, to simply connect on a new cool network that looks slick.
- They need revenue streams.
At the same time there’s been complaints that streaming services
- Keep promotional influences in-house.
- Distribute subscriber payments unevenly between providers
- Don't provide direct interactivity or special relations
Pindify is not another evolutionary social network built around music.
It’s a revolutionary marketplace for all providers of the Arts & media.
(eg: Netflix, Audible, A-cast, Spotify)
This industry model is designed to work with top level catalogs of traditional content. It's difficult to publish and promote new content. It doesn't offer diversified categories and the payment distribution is not balanced.
(eg: Facebook, Snapchat, Twitter)
These forums offer no clear thesis and usually put weight on sensationalism over subject matter and quality. It's hard to organize or search for content and they don't offer subscription as a revenue stream to earn from fans.
Arts & Media mARKET
The market where both providers and consumers are in charge. Providers can be social, promotional and professional about their brand and their content. Consumers are in charge of where their subscription revenue is distributed.
Pindify solves the important needs for providers to satisfy their consumer's needs.
Providers of the Arts & media content need to:
Earn directly from existing fans.
Earn directly from consumed content.
Share ownership of content.
Share ownership on portfolios.
Organize all types of media in one portfolio.
Publish under controlled settings and licensing.
Have the option to either earn or promote content.
Distribute and promote content on a fair market.
Consumers of the Arts & media content want to:
Get special access and unique deals with close relations.
Receive both social updates and professional content from one place.
Support their favorite providers with one payment subscription.
Have one place to stream, share and comment with others.
Provide context directly to professional content
Get curatorial influence by mediating professional content provided by others.
Enjoy a variety of media from different provider’s portfolio.
- Be able to participate and communicate directly with providers.
Pindify creates a symbiosis for Providers (Pindify Members) of Arts & media to coexist with consumers (Subscribers) and free users (Browsers ) just as they would in any commercial center.
It's free to join Pindify and post social or promoted content, but as a paying Member, you can earn on the Subscriptions of your fans and also on your professional body of work ('content').
Subscription is $11/month (USA) and after VAT and operational cost, the market distribution is about $9/month per Subscriber.
Members can join together to share, or separately earn, from both portfolio-revenue and content-revenue.
Portfolio earns about $2/month for every invited Subscriber and about $2.50/month for every Follower, divided by how many professional Portfolios the Subscriber follows.
Content receives revenue on the percentage of time Subscribers read, view or listen to it.
Pindify currently incorporates blockchain technology to facilitate legal dynamic ownership contracts with other providers, PROs, Aggregators and Labels/Agencies.
It's easy for anyone to enter, interact and transact on the Pindify marketplace. The market has a global and local feed for Providers to promote their content on, depending on the target audience (global or local). It's also regulated by a democratic ranking system to enforce quality (called Karma).
It's free to support and view free or promoted content, but Subscribers paying a monthly subscription get exclusive access to Portfolio content, as well as full access to the entire marketplace.
"No matter if you're a provider or supporter, with Pindify you empower
the creative progress of critical innovation by independently
connecting a new world of arts & media"